For owners of independent hotels
Make your hotel more profitable without losing its character.
With my team at GoWell, I look at your hotel the way your guests do, find where it loses money and help your staff change what matters most.
Tell us what’s happening in your hotel. I’ll reply myself.
Get the hotel checklist- ~20years in hotels and wellness
- 14+hotels and spas helped
You can see the problems, but not where to start.
Your hotel has real strengths: the location, the spaces or the story. What guests actually meet is something else.
- The website promises one thing and guests get another.
- Reception can’t explain what’s on offer.
- Guests rarely book the services you invested in.
- Each department works on its own.
You have plenty of ideas and no clear order for them.
Another season passes, and time and money go into fixes that miss the real problem. Guests leave without using what you built, and the hotel earns less than it could.
With a clear plan, the whole hotel works toward the same goal.
Your website, rates and guest experience tell the same story. Staff explain the offer, and guests book it.
Departments stop working alone. You work from a short list of priorities instead of a long list of ideas.
The goal is a hotel that earns more and keeps what makes it special.
“Francisco played an essential role in the Spa standardization project of the company and provided a substantial amount of added value enriched with professional industry insights.”
I know hotels from the inside.
I’ve spent around 20 years working in hotels. A plan only helps if your team can still run it after we leave.
I led spa and wellness teams at Villa del Palmar Cancún, Chablé Yucatán and Cartesiano. At GoWell, I lead operations and guest experience. Alma J. Ávila leads sales, revenue and finance.
Selected experience
TAFER / Villa del Palmar Cancún— Spa and wellness leadership.
Chablé Yucatán— Wellness Director.
Cartesiano, Puebla— Wellness Director; co-creation and delivery of the integrative wellness concept.
Three steps to a clearer, more profitable hotel.
1. Tell us about your hotel.
Write to us about what’s happening and what you want to change.
2. We find what to fix first.
We look at how your hotel runs, then agree with you what to fix first. A visit helps, but it isn’t required.
3. We make the changes with your team.
We advise, train your staff or support the project, so your team can keep it going.
There’s no fixed package. You agree what we’ll do, and who will do it, before any work starts.
Not ready to talk yet?
Use our 12-point checklist to find the gaps between what your hotel promises and what guests get.
Prefer to read first?
GoWell Magazine is the quarterly, bilingual magazine I direct and edit, on wellness, hospitality, travel and the people changing the industry.
You don’t have to work it out on your own.
If your hotel is losing money and you don’t know what to fix first, working with GoWell is the right decision.
Tell us what’s happening. I’ll reply myself as soon as I can.